Driving the news: Michaels, the Texas-based arts and crafts retailer, announced Tuesday that it will expand balloons and party supplies and enhance "in-store experiences for birthday parties and ...

A store that you likely have wandered into at some point of your life, Michaels ... a party balloon arch and throw together the best at-home birthday party just by walking into the craft store.

The launch of over 700 items comes as the craft retailer works to capture share left behind in the wake of the Party City and ...

Michaels, the chain retailer best known for art and hobby supplies ... balloon offerings and party supplies, along with enhanced in-store events and personalized birthday party add-ons, we ...

The crafts retailer came close to swallowing Party City’s share whole: Michaels was listed as the backup bidder at Party City’s bankruptcy auction in February. But, with a $20 million bid ...