Brand equity is difficult to define and challenging to measure. It’s about consumers’ awareness of brand features, what makes brands memorable, recognizable and reliable. It’s about the ...

This paper examines what is meant by the term 'brand equity'. It identifies three distinct uses of the expression; brand value - the total value of a brand as a separable asset; brand strength - a ...

In the literature, these two Brand Equity concepts are usually referred to as: Brand Value Brand Meaning The first of these is the report card, the bottom-line, the measure of a brand's merit. In ...

It's time for a new perspective on measuring brand identity and awareness. If you're a marketing leader in any industry, any country, your top priorities are to protect and enhance your brand's ...

In a remarkable shift, Guinness Nigeria Plc has posted an impressive 94% reduction in net loss in the first half of 2025, as outlined in its unaudited financial results. From a staggering net loss of ...