McDonald?s is putting QR codes on its packaging as part of an ongoing effort to help customers lead a nutritious life and make informed choices. The fast food giant is introducing the new nutrition ...

The QR codes are placed at sponsor events ... attract new customers,” said Dominik Neiss, CEO of the Erfurt McDonald’s franchise operation. “Our lottery was to produce thousands of winners ...

McDonald's also said diners can scan a QR code for a "dynamic digital experience," allowing them to create their own shoe ...

A QR code on the box unlocks digital games, and additional activity sheets can be downloaded online, McDonald’s said. Pricing ...

Nestle?s QR code initiative follows a similar strategy introduced by McDonald?s last year, with the fast food giant placing 2D bar codes on its packaging with nutritional information (see story).