Every so often, a viral mascara will cross my feed that makes me think my life might actually change, lash-wise. Maybe, just ...

Today, Maybelline New York has unveiled its latest ad campaign, ‘Primer Donnas,’ a faux reality TV show with a cast of beauty ...

Amazon’s big summer beauty sale ends tonight. Shoppers have hours left to save on Maybelline concealer, Cosrx snail mucin ...

Meta Gala glam starred a $5 Maybelline concealer that PEOPLE tested and loved. The Instant Age Rewind Multi-Use Concealer ...

Concealers are an essential in any makeup kit — they help camouflage blemishes, dark circles, redness, and other ...

Tira, the beauty platform from Reliance Retail in collaboration with the makeup brand Maybelline New York today launched a content series titled.’ The series features actor and brand ambassador Suhana ...

For Asian American Pacific Islander (AAPI) Heritage Month, Maybelline New York is launching "Face the Difference," a campaign showcasing the power of AAPI representation in the beauty industry.

South African content creator and social media influencer Lasizwe Dambuza recently bagged a new brand deal with Maybelline ...

Gloss is back—and better than ever. Far from the sticky, heavy formulas of the past, today’s lip glosses offer nourishing ...

Tayshia Adams shares her top ten training essentials after completing the 2025 Maybelline Women's Half. Her must-haves include Brooks running shoes, Supergoop sunscreen and a Garmin watch.

South African media personality and YouTuber Lasizwe was all smiles as he joined Maybelline Africa to celebrate a major ...