Clear strategic initiatives are essential, because a business can focus on doing only three or four things in a year. The challenge in a marketing plan is to identify these initiatives. This is where ...

Paulo Coelho If the circus is coming to town and you paint a sign saying “Circus Coming to the Showgrounds Saturday”, that’s advertising.If you put the sign on the back of an elephant and walk it into ...

Your tools will evolve as your business evolves ... fits-all real estate marketing strategy. The best real estate marketing plan aligns with your brand, skills, and personality.

We discuss how to market effectively, even without an in-house team. Learn how to maximize every dollar and effort, whether ...

Small business owners are adapting fast, using old and new tech and channels to deepen customer relationships, boost ...

The consulting industry is expected to grow substantially in the next decade, with strategic, financial, and ...

Emphasizes decisions made in developing both strategic and tactical marketing ... skills and skill assessment, communication, group process and teamwork, and action planning. Provides an introduction ...

Ever sat through a meeting with a big, shiny plan—only for nothing to change? Charts, buzzwords, confident pitches… but no ...