How to convert a tantalizing concept into a managerial ... Most alert and thoughtful senior marketing executives are by now familiar with the concept of the product life cycle.

Video production companies boost brand engagement and ROI through storytelling, strategy, and SEO-driven marketing content.

So, how much should you be spending (and budgeting) for your marketing needs as you plan a season or a production? Guidance from the Small Business Administration recommends that companies with ...

The most effective way for the marketer to do so is to use the concept of the "buying ... solution's total cost of ownership (TCO). And in Marketing, the buyer persona might be Benefits Betty, who ...