Just spoke at AMA Chicago BrandSmart about a favorite topic, reimagining your marketing channels. Using examples across media and formats, I shared how to about them differently. I started with email ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Modern consumers seek information on products and services from various sources and devices, so marketers need to reach customers and prospects on any channel. Marketers can best accomplish this goal ...

What is cross-channel marketing? Cross-channel marketing allows businesses to interact with customers across multiple channels while providing a seamless experience. Unfortunately, most businesses ...

There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message. And when businesses use these campaigns, they see ...

In today’s fast-paced automotive industry, car dealerships constantly seek ways to maximize marketing efficiency, drive more qualified leads and ultimately increase sales. However, as dealerships ...