GSK has shifted towards a global marketing ... about this new strategy at the Veeva 2019 Commercial and Medical Summit, Europe. GSK’s approach to marketing content has had a major rethink ...

In some cases, the strategy and the plan may be incorporated into one document, particularly for smaller companies that may only run one or two major ... Marketing & Trends Report: Data from 1700 ...

These findings indicate that global archetypes of consumer mega-segments based entirely on demographics are exaggerated. It is risky for brands to develop a broad marketing strategy without taking ...

Many companies use this data to develop global campaigns for selling their goods and services to certain demographic groups, such as Gen Z or the affluent. But such global marketing strategies ...