So how do you launch a historic French biscuit brand into the UK? While our natural inclination was to extol the benefits of LU's 'Frenchness', Brits reject anything that implies French superiority.

Through SnackFutures, Mondelez made a series of investments in smaller brands, including in US snacks business Hu Master Holdings in 2019, which the Lu biscuits owner fully acquired two years later.

Mondelez International ... Milka and the French favorite Lu into products we call ‘chocobakery,’ including soft cakes, brownies and similar treats.” “Our key developed markets, which ...

Mondelez International, Inc. engages in the manufacture and marketing of snack food and beverage products. Its products include beverages, biscuits, chocolate, gum and candy, cheese and groceries ...