The Customer Loyalty Program Software Market is driven by the rising need for businesses to retain customers through personalized engagement and rewards. Increasing adoption of digital platforms, ...

Zsuzsa Kecsmar is the CMO and Co-founder of Antavo, the Enterprise Loyalty Cloud providing best-in-class loyalty technology. Two of the ways we're seeing companies prepare for a potential spending ...

From frequent flyer miles to QR codes, modern customer loyalty programs rely on sophisticated data sets and technology to create personalized experiences and improve customer engagement and retention.

Following the global shakeups caused by the Covid-19 pandemic, 2021 found the business world hyper-focused on innovation. According to a report by Celerity, “63% of leaders stated that Covid-19 made ...

For decades, brands have invested in loyalty programs to attract and retain customers. From traditional “earn-and-burn” points programs—such as frequent flyer and shopper rewards—to those providing ...

Here's a look at 15 popular retailer rewards programs that you may want to consider joining, with details on the benefits and ...

Are loyalty programs becoming a restaurant industry phenomenon? That's what the LoyauT 2026 rankings suggest—a study conducted by adviso in partnership with Ad Hoc Research, which annually analyzes ...

By Katie Genter for The Points Guy Free flights and hotel nights may be the first things that come to mind when you think of ...