In 2022, the martech count climbed to 9,932 — up 24% from 2020 — with churn also on the rise. Nearly 1,000 solutions ...

Take a look at the growthj trajectory of the martech space over the past 14 years, The post The number of martech tools is now 15,384 appeared first on MarTech.

For nearly a decade, the marketing world has fantasized about the inevitable convergence of adtech and martech. Analysts promised a revolution: a frictionless union of these ecosystems that would ...