A 7-year-old girl named Charlotte Benjamin penned out her frustrations on gender-stereotypes in a letter to LEGO this weekend. In the viral letter, Charlotte wrote, “I am 7-years-old and I love legos ...

(NEXSTAR) — The LEGO Group announced this week it will work to remove gender stereotypes from its products as a result of a worldwide survey that determined attitudes surrounding “play and creative ...

For Beth McKenna, head of U.S. marketing at the Lego Group, the new “She Built That” campaign isn’t just another brand moment—it’s a personal one. Backed by global research, the campaign takes aim at ...

Lego Friends debuted on January 1, 2012 and is backed by a $40 million global marketing campaign. The first female minifig — those 4-centimeter people with the yellow jugheads — to appear in the ...

This article was published in Scientific American’s former blog network and reflects the views of the author, not necessarily those of Scientific American It's 11:47 am on the Sunday before Labor Day, ...

The toy giant responds to research that suggests gender biases are harmful for boys, girls and their parents. Danish toy giant Lego kicked this week off by making an announcement Monday that they ...

(CNN) - Lego announced it is working to remove gender stereotypes from its toys. The decision comes after research commissioned by the Lego Group and carried out by the Geena Davis Institute on Gender ...

Hundreds of girls in the UK have been invited to celebrate the concept of being a creator, as a survey finds 86% of parents worry that media downplays female designers. Although Lego used to be seen ...