As sales continue to erode, companies like General Mills and WK Kellogg want to revamp the category's image by tapping into ...

Naughties kids are going wild after spotting a childhood cereal classic back on supermarket shelves. B&M has brought back one ...

As the Trump administration takes action to “Make America Healthy Again” by requiring food companies to use natural products ...

Texas attorney general Ken Paxton said in a news release he is taking “action” against General Mills over the company ...

Coco Pops Straws and Cocoa Krispies Cereal Straws have returned to B&M stores across the UK for the first time since being discontinued in 2010.

However, the company cut back its cereal range in 2024, axing several products. In August, Kellogg's revealed it had discontinued Coco Pops Rocks, despite some shoppers labelling it the "best ...