A new survey uncovers exactly what makes a character 'kawaii' in the eyes of fans -- and also who the most kawaii character ...

From Sanrio characters to starry-eyed idol singers, it’s no secret that kawaii (“cute”) culture is huge in Japan. Whole museums and theme parks have been dedicated to the concept of kawaii. Heck, it’s ...

Japanese Pop Group CHAI is redifining beauty standards through their fashion and music. From left to right: Yuuki (bassist and lyricist), Yuna (drums), Mana (lead vocals and keys) and Kana (guitar).

If they did it to Cutie Honey and Fujiko Mine, they can do it to Wonder Woman. I’m talking about the kawaii treatment, which works like a kiss of death to bad-ass super-heroines in Japanese pop ...

For some reason, the Japanese Internet just loves polling its readers about a variety of (often mundane) topics in the form of surveys, polls, and other data collection methods. One of the biggest ...

Editor’s Note: Joshua Paul Dale is a professor at Tokyo Gakugei University. He is co-editor of “The Aesthetics and Affects of Cuteness”, and the editor of “Cute Studies,” a special issue of the East ...

When are you too old for ribbon pattern tights, furry leg warmers, high heels and sparkly frocks? Late 20s? Early 30s? According to “Glow” magazine, launched last month, women are free to boldly wear ...

Japan’s women are being held back by pressure from men to be cute, rather than capable, the wife of Japan’s prime minister said in an interview. "Men’s thinking has not changed," 54-year-old Akie Abe ...

CHAI’s lead singer and keyboardist, Mana, rebels against cute culture by finding beauty in imperfection. Japanese Pop Group CHAI is redifining beauty standards through their fashion and music. From ...

Manalovesall things colorful and cute — to a certain extent. As she gives me a tour of her bedroom via Zoom, the Tokyo-based singer and lead vocalist of the Japanese pop band CHAI points to a figurine ...