Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center ...

Samsung today introduced Performance TV, a full-funnel Connected TV platform powered by AI and shoppable innovations. The platform, introduced during IAB NewFronts 2026, includes a partnership with ...

Amazon’s ad game is changing fast, and brands that stick to old strategies won’t keep up. AI-powered video ads, Stream TV and connected platforms are opening up huge opportunities–but Amazon isn’t the ...

TikTok on Tuesday introduced a slew of new ad products designed to help brands tell higher-impact stories, beyond what they ...

The billion-dollar brands of tomorrow won’t be built—they’ll be born. Not in workshops or focus groups, but in living, breathing AI world models where the boundaries between creator and consumer, ...