Recent writings in the customer retention literature emphasise that all customers are not alike as targets for customer retention efforts (Jones & Sasser 1995; Ganesh et al.2000). For example, Jones ...

Organizations should view their payment practices as a core component of their customer relationship strategy.

Customer experience isn’t just about what people ... But make no mistake: A well-designed space directly influences customer retention, engagement and spending habits. Businesses that invest ...

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...

The bottom line is that images tailored to a specific customer experience are the ones that win. One of the main reasons an image or video can influence consumers' purchasing behavior is the ...