Recent writings in the customer retention literature emphasise that all customers are not alike as targets for customer retention efforts (Jones & Sasser 1995; Ganesh et al.2000). For example, Jones ...

Customer experience isn’t just about what people ... But make no mistake: A well-designed space directly influences customer retention, engagement and spending habits. Businesses that invest ...

The bottom line is that images tailored to a specific customer experience are the ones that win. One of the main reasons an image or video can influence consumers' purchasing behavior is the ...