Water was everywhere at the Milken Institute Global Conference. Its CEO discussed the brand's growth amid decreasing alcohol ...

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A common feature in the videos? Just like Hall, these mascots and influencers are also using the recognizable same blue water bottle as the fitness influencer. Even though Hall used Saratoga’s ...

Before 4 a.m., Florida fitness trainer and influencer Ashton Hall cracks open a bottle of water packaged in vividly blue glass and takes a sip. As seen in his viral TikTok video, Hall takes ...

BPA-free bottle rather than plastic. Although sometimes virality is a mystery, in this instance it’s pretty clear how Saratoga water burst into the mainstream. In February a fitness influencer ...

went viral earlier this year thanks to the influencer Ashton Hall, whose morning routine supposedly includes dunking his face into a bowl filled with several bottles of the distilled spring water.