They tricked the human eye into perceiving a colour beyond nature’s spectrum. By using precisely calibrated laser pulses to stimulate individual colour receptors in the retina, they created a visual ...

The researchers, who have published details of the experiment in Science Advances on April 18, have named the new colour “olo.” The five people on whom the experiment was conducted described the new ...

In addition to 10 standard colors (one solid and nine metallic shades) including Isle of Man Green, Marina Bay Blue, and ...

Color vision begins with cones—light-sensitive ... to direct visible-wavelength lasers to individual cone cells, all while tracking natural eye movements. It’s not easy. The eye is always ...

Artificial intelligence is increasingly being used to analyze patterns and make connections in vast datasets. Based on this ...

A new retinal stimulation technique called Oz enabled volunteers to see colours that lie beyond the natural range of human vision. Developed by researchers at UC Berkeley, Oz works by stimulating ...

The white light of the sun is made up of all the colours of the rainbow. And when it reaches the Earth, those individual colours are revealed. Photons from the sun rain down and enter water droplets.

Of course for special customers, the PTS program has helped keep their specific examples as a little more personal, with at least 114 individual colours that reference both heritage and previously ...