In this always-on era, it has never been more important for marketers to find the right lead generation mix in order to bring in prospects and convert them to customers. While interruption-based ...

Inbound lead generation should be a major component of any business’s marketing strategy. What is inbound lead generation? Simply put, inbound lead generation is the practice of drawing prospects and ...

Choosing the right lead generation strategy for your company depends on the type of service or solution you offer and on the types of customer interactions you encounter most frequently. Outbound lead ...

One of the next frontiers for lead generation technology is the need to support marketers’ goals for more intelligently responding to inbound prospect inquiries, like those made to a website, call ...

Inbound and outbound marketing can both be valuable strategies for generating leads and driving sales. However, depending on the situation—the target audience, campaign budget, etc.—one approach may ...

In outbound prospecting, the sales reps contact leads, rather than wait for the leads to come to them (i.e., inbound prospecting). A common misunderstanding is to equate outbound sales with cold ...

Businesses that use primarily inbound marketing strategies for lead acquisition consistently report lower cost-per-lead (CPL) rates than those using outbound-centric strategies, according to the 2012 ...

According to HubSpot (whom we're partnered with), 79% of marketers in North America use inbound marketing as their primary approach. The truth is that consumers are getting smarter and craving more ...

Imagine you’re trying to guide people into a showroom with a display of your products. You can do it from the inside—standing at the door with a flashy sign and ...