News

Earlier this season, we saw evidence of a new SRAM 12-speed road group coming, thanks to public sightings of Jeremy Powers and Wout van Aert’s bikes in Rochester, Gavere and Tabor. Now we’ve got the ...
This season, we have seen the new SRAM Red eTap AXS and Force AXS groupsets become a mainstay in the cyclocross peloton. We have seen the bikes of Jolanda Neff, Curtis White, Maghalie Rochette, Thibau ...
SRAM Red XPLR AXS launched today, becoming SRAM’s new top-tier gravel-specific groupset. It's been a busy year for the American brand, it launched the Red AXS groupset in March, at the same time as ...