Expert advice to help small-business owners engage new customers, boost profits, and retain the best talent — all while squeezing the most from their marketing budgets. Small-business owners ...

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent ...

This article is part of "Marketing for Small Business," a ... Just get started and iterate as you go The best thing small business owners can do, Yasuda and Kim said, is to start posting videos ...

The global digital marketing market size is expected to reach $1.3 trillion by 2033. Same as from history, as we see the ...

Learn More: Highly Successful Advertising Campaigns How do brand image and marketing affect market share? Creating a positive brand image through marketing efforts is vital to a business's success.

Among US small businesses that have adopted AI, the most common uses are for marketing, the development of customer insights, and communicating with customers/prospective customers. The most commonly ...

Sabine Leveiller is the Marketing Vice President ... identity relies on a clearly defined personality. Here's how small businesses can develop a brand personality: Identify your mission.