Branding is a buzzword, with everyone from individuals to huge corporations concerned with the matter. But branding is more than just what your company’s logo and advertising look like. A brand should ...

In the pandemic-influenced world of work, leadership teams will be challenged to discover not only the brand identity of their organization but also the brand identities of their employees and how ...

Whatever the design project you’re working on, client vision is key. When it comes to designing a private home for an individual, the process is usually relatively straightforward, in the sense that ...

It’s not enough to simply design a landing page or a logo and call it good. Appealing to customers and building your brand requires a little more nuance than that. In order to truly understand what ...

Opinions expressed by Entrepreneur contributors are their own. Branding is one of the most important factors in startup success, but if handled incorrectly, it can be pointless. Worse, poor identity ...

You have the right message, a fantastic product, and charismatic presenting skills, but you’re still not getting funded. Wondering what’s missing? It could be your brand identity. This may seem ...

In the dynamic world of marketing, the fusion of design and strategy is fundamental to successful branding and communication. Design is more than just an art—it's a powerful tool that, when wielded ...

Good storytelling can move the hearts of thousands. It can also win a debate and make a sale. Bringing elements of the stories to your visual identity that you learned in your research and brand ...

What’s Your Brand Identity? Are you a brand? Do you think of yourself that way? We live in a world of brands. They surround us. They influence us. We don’t drive cars; we drive BMWs. We don’t stop for ...

The beloved country-style restaurant chain issued a statement after nearly a week of social media discourse related to its updated brand identity. See Mailchimp’s clever new branding Freddie the ...

Brand identity is the way a company or a brand wants to be identified by existing and potential customers. Companies convey brand identity through a variety of communication vehicles, including ...