Google Inc. agreed to buy mobile advertising company AdMob for $750 million, a deal designed to help the search giant maintain its online dominance as consumers increasingly browse the Internet over ...

Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: The tech giant said the updates are designed to “enhance ...

Google will discontinue the Local Services Ads mobile app Jan. 6, making the website the sole interface for creating and managing these local advertising campaigns. Key details: Why we care. This ...

The Justice Department gets a second chance to force a breakup of Alphabet Inc.’s Google on Monday as it heads to court ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

You're receiving this message because in the last 90 days, one or more of the text ads, expanded text ads or Dynamic Search Ads in your Google Ads account served with an ad customizer. What's changing ...

If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data. One aspect of that evolution is the idea of ...

Moloco reveals a disconnect: 88% of consumer mobile app ad spend remains with Google and Meta, despite user attention shifting elsewhere New study finds advertisers who embrace the independent app ...