Showing images of natural beauty and rugged adventure, a new video ad from Big Red bestows the title of “the Official Vehicle of Nowhere” on the 2024 GMC Canyon pickup, depicting the truck negotiating ...

GMC, General Motors' SUV and truck division, will join siblings Chevrolet and Cadillac in the Super Bowl ad lineup. The company bows the first effort during the Bowl game by its new agency of record, ...

This spring General Motors' premium truck division GMC launched its first brand campaign in many moons, extending its “Professional Grade” positioning with a message that precision in GMC vehicles has ...

The GMC Sierra 1500 pickup offers a CarbonPro bed made from carbon fiber. To test its strength (and for a nationwide ad campaign) the company shot all sorts of items—including an entire couch—at one ...