Seasoned B2B marketers focus on metrics that provide context. The volume for each funnel stage over time. This metric answers the simple questions "how many?" and "how much?" How many ...

With festival season upon us, we want to hear from you in our Poll of the Day. Do you prefer funnel cake or cotton candy?

That's a very good thing. It's what modern buyers want—as opposed to the aggressive sales funnel mentality. What's so inaccurate about sales funnels when we apply them to modern buyers? A few things: ...