Seasoned B2B marketers focus on metrics that provide context. The volume for each funnel stage over time. This metric answers the simple questions "how many?" and "how much?" How many ...

That's a very good thing. It's what modern buyers want—as opposed to the aggressive sales funnel mentality. What's so inaccurate about sales funnels when we apply them to modern buyers? A few things: ...

So, last week was do or die for many bills. And it happens all again for second funnel. Have more questions about funnel and legislation? Reach out to [email protected]. Portions of ...