As advertisers start to see limitations of on-site RMN placements, they’re being sold opportunities to spend off-site.

Convenience store chain EG America has officially launched its new retail media network in partnership with Axonet.

driving increases in key metrics across the funnel, including brand awareness, brand consideration, purchase intent and in-store sales. The future of retail media will focus on enhancing the in-store ...

This shift represents retail media 2.0, where success isn’t about selling ad space — it’s about becoming a true media ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s ...

We love funnel metrics. You should, too. They will gain you access to executive leadership at the highest levels of your company and earn you big, fat pay raises and promotions. What's not to like? Oh ...

As Andrew Chen points out, there is no such thing as the “best” engagement metrics. Knowing the core ... By defining a sequence of events such as a funnel and calculating conversion rate ...

As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, ...

are the most reported to CMOs/top marketers (57% receive such metrics). Marketing funnel metrics (inquiries, conversions, etc.) are second (48%), followed by metrics/KPIs that measure Marketing's ...