When creating a brand identity, some would say the most important job is to make sure the design is totally unique in order to be memorable and carve out a niche. With this in mind, any associated ...

Apple is known for sleek, minimalist design, from its products to its branding. We've already recapped the Apple logo history ...

Gotham is our brand’s sans-serif font and a typographic workhorse. It can be used in a variety of ways: for headlines, body copy and captions. It also works well for charts, graphs and displaying data ...