Two common problems CMOs face with data is having too much or too little of it. For example, their inbound marketing teams struggle to find enough data to give insight on a target’s propensity to buy.

As AI systems become more a part of our daily lives, the demand for people skilled in working with and building these systems will keep growing. In the past, data scientists were essential for ...

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Opinions expressed by Digital Journal contributors are their own. Data science is a complex scientific discipline that uses math, statistics, analytics, AI (artificial intelligence), and machine ...

For years, ‘data scientist’ was the crown jewel of tech careers—the high priesthood of big data, commanding fat paychecks and corporate reverence. But if Microsoft Research’s latest study is anything ...