If you've enjoyed watching an explainer video, chances are the copywriting had a lot to do with your positive experience. Yes, quality of the video and your interest in the product were probably ...

I'm not sure if Nielsen has ever aired a commercial before, but it just released a nifty "explainer video" vis a vis YouTube to promote the official rollout of its "Big Data + Panel" measurement ...

The first video in our “Methods 101” series is about random sampling, a concept that undergirds all probability-based survey research. Here’s how it works. Fresh data delivered Saturday mornings Thank ...