Super Bowl viewers across the political spectrum sounded the alarm on a Ring camera commercial promoting a troubling new feature. During Super Bowl LX, one of the coveted ad slots went to home ...

Horizon Global, the joint venture between Havas and Horizon Media, has notched only small wins in its first year and remains largely unknown to search consultants. Jon Cook plans to leave WPP after 30 ...

The most-liked ad of Super Bowl LX? As ranked by ad-tracking and analytics firm iSpot, the No. 1 spot was the NFL's inspirational "Belief Is a Superpower," a heartstring-tugging thank-you to coaches ...

Disney is asking up to $12M for backup Super Bowl ads. Here's how 30-second prices climbed — and why brands now buy fewer ...

Super Bowl commercials 2026 once again proved that game day ads matter almost as much as the score. With over 115 million viewers watching, brands packed humor, celebrities, tech, and social ...

ADWEEK’s editors break down all the details you might have missed in the historic halftime show, plus the best commercials so far and top brand scores with Viral Nation’s Culture Quotient ranked. The ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Budweiser's Clydesdales and Lincoln the Eagle were featured in this year's Super Bowl ad.

Ben Affleck, Scarlett Johansson, Jeff Goldblum, Sofía Vergara, George Clooney, MrBeast, and so many other stars and actors want to sell you AI and food AI Jurassic Park Sports Super Bowl Super Bowl LX ...

Not a single one of these commercials made betting on gen AI seem like a good idea. Not a single one of these commercials made betting on gen AI seem like a good idea. It feels like everyone who ...

Ads pitching artificial intelligence companies dominated the Super Bowl broadcast. Their huge cost probably didn’t ease investor worries about spending. By Andrew Ross Sorkin Bernhard Warner Sarah ...

The Walt Disney Co. on Wednesday announced it has sold its last available commercial unit in ABC/ESPN's Super Bowl LXI telecast next February. Speaking to investors near the midway point of the ...

Marketers punched a variety of emotional buttons with their pricey 2026 Super Bowl TV ads - ranging from heartwarming and nostalgic, and from to funny and inspiring - as they tried to break out of the ...