Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Ensure that your email marketing and direct messaging campaigns are coordinated regarding timing and content. Segment your audience based on their engagement preferences. Email marketing and direct ...

Postal mail outperforms email, according to a study by Go Inspire Group. No doubt. Direct mail has a longer shelf life, and is used more sparingly because of the cost. Studies show that millennials ...

Direct email marketing is the most popular trigger for online shopping, with 64 per cent of consumers likely to stop what they are doing to click an email link from a retailer, according to a new ...

Opinions expressed by Entrepreneur contributors are their own. Email is set to have yet another mammoth year: in 2022, the number of emails sent and received every day is expected to surpass 333 ...

Tension: Every email signup represents an exchange where customers offer attention in return for value, yet most ...

I see marketing budgets increasingly put under a microscope. Every dollar is being scrutinized, and inefficiencies are harder to justify than ever. But despite this increased focus on performance, ...

Sprint has ended its five year-plus relationship with DigitasLBi Chicago and is moving its direct/email marketing work inhouse. That work accounts for an annual $10 million spend.