Direct mail achieved a 4.4% response rate, compared to email’s 0.12%. Digital display advertising performed even worse. The ...

While digital marketing revolutionized the playbook for small business, allowing entrepreneurs to reach massive audiences for a fraction of the cost of traditional advertising, one of the longest-held ...

Since I founded Gunderson Direct roughly 20 years ago, I’ve had a number of conversations where I’ve defended direct mail to digital marketers. It seems that our channel is just not as well understood ...

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

How are marketers supposed to cut through the digital marketing clutter when email response rates hover around 1%? All it might take is an offline nudge with the help of direct mail, according to ...

Since the rise of email and the digital world there have been multiple ways to communicate and reach people. Marketers have many avenues to promote a service or product to potential customers.However ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. With two decades of experience in the direct mail industry ...

Here’s a channel that some digital marketers might not have considered, but should — the one that dates back to Ben Franklin, the one delivered to the mailbox: Direct mail. “Email and direct mail go ...