What are the three generic strategies? In 1980, Michael Porter devised three generic strategies that a company could employ to gain a competitive advantage. Cost leadership, differentiation, and focus ...

Is Mcdonalds cost leadership or differentiation? McDonald's main generic strategy is to be the cheapest. This generic strategy, according to Porter's model, entails lowering costs in order to offer ...

In a nutshell: how do you differentiate your brand? This article will explore some categories of brand differentiation and suggest a few tried-and-tested strategies your company can adopt to ...