For small businesses aiming to stand out, mastering both differentiation and distinctiveness is key. Here's how.

We've seen plenty of headline-hogging rebrands over the last twelve months, and not all of them have, shall we say, landed ...

How do I position my brand for success? What is the most compelling story I can tell about my business? Those are two of the most substantial questions marketers and entrepreneurs have to answer when ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.

A few years ago, my agency worked with a commercial real estate firm on its brand positioning. Like so many others in its industry, the firm struggled to articulate why it was different.

Pursuing, attaining, and maintaining a competitive position in the market is at the heart of an effective marketing communications plan. A well-crafted positioning statement defines your company's ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

Silversea 's repositioned brand, "To Finding More," highlights luxury and expedition travel, prioritizing authenticity, ...

Boomer is a 31-year-old brand and the oldest bubblegum in the country. Originally from the Wrigley stable of brands, it is ...

Discover Silversea's new brand positioning, "To Finding More," which redefines luxury standards across all channels, ...