Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

How do I position my brand for success? What is the most compelling story I can tell about my business? Those are two of the most substantial questions marketers and entrepreneurs have to answer when ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.

Boomer is a 31-year-old brand and the oldest bubblegum in the country. Originally from the Wrigley stable of brands, it is ...

Discover Silversea's new brand positioning, "To Finding More," which redefines luxury standards across all channels, ...

The USP and a positioning statement are essentially the same thing. We've seen people on some sites use this unique selling proposition (USP) as a single word, but they use it in many different ways..