B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

Business development (BD) focuses on identifying and supporting opportunities that align with growth targets and strategic objectives, while communications tailor internal and external messaging to ...

In the world of digital business, visibility alone is no longer enough. Brands need a marketing approach that not only ...

HX is expanding its business development and marketing teams in the Americas to strengthen travel trade partnerships and ...

Live streams have rocketed from 126 million U.S. viewers in 2019 to 164 million in 2024 .

In its first ever economic development strategy, the city of Vancouver plans to build generational wealth, promote trade jobs ...

A marketing campaign will highlight Vancouver ... Vancouver officials are wise to adopt an economic development strategy; effective growth that attracts businesses and qualified workers requires ...

Triumph Gulf Coast has approved a project to further Northwest Florida’s economic diversification. The project, United FORWARD, will include economic development ...

In the new age of AI, many marketers are wondering how to balance AI-generated content for product marketing, content creation and strategy. However, like any transformative technology ...