Ideo partner Michael Hendrix discusses how design thinking can be used as a superficial tool to make a company seem innovative–even when it’s not. Ideo as an institution has rarely responded to ...

What does design thinking in practice look like? There has been much talk about its power and efficacy. However, when you ...

I was interviewed by BrandWeek the other day for a story on the recent hype around “Design Thinking” in marketing. They were looking for a skeptic and found me. First of all, it is worth noting that ...

Design thinking is an experience-based and user-centric method for solving problems. This human-centered approach engages end-users and employees in a multi-step, ongoing process of co-creation, to ...

Do you know what design thinking is? Your answer to that question will depend largely on where you sit. Design thinking is often centrally associated with the fabled design and consulting firm IDEO, ...

Opinions expressed by Entrepreneur contributors are their own. Over the last couple of years, design thinking has become one of the most common innovation buzzwords, and therefore, has become seen as ...

The design thinking process should lead to a common, acceptable and human-centered solution that will actually benefit the most people possible. Design thinking is an exciting framework incorporating ...

Design thinking: It started as an academic theory in the 60’s, a notion of starting to look at broader types of challenges with the intention and creativity that designers use to tackle their work. It ...

Is your company leveraging design thinking? There are several different approaches to accomplishing a project or delivering a new product. For some organizations, implementing Lean principles and ...

"Design thinking," which is gaining traction in the business sector, is about allowing even the most traditional thinker to create fresh, inventive solutions to business challenges by leveraging an ...

Building a customer-centric future is more important now than ever. Agile CX designs that can keep up with changing customer preferences are essential. The race to customer experience (CX) excellence ...

Are you a creative or inventive person? Or would you like to be? Would you like to harness your creativity to solve problems for your company or for society? Would you like to add design-driven ...