“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alice K. Sylvester, Partner at Sequent ...
Our experts break down the data and measurement challenges facing marketers as we go into 2026, from legacy metrics and ...
RainFocus™, provider of the next-generation event marketing platform, today released its 2026 B2B marketing forecast, a compilation of trends and predictions shaping the experiential and digital ...
Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data ...
MarTech on MSN
Unlocking the power of marketing mix modeling solutions
This article was co-authored by Matt Wakeman, Weicong Zhao and Joseph Enever, analysts in the Gartner Marketing Practice, ...
Marketers measure return on investment (ROI) to evaluate the effectiveness of their campaigns and allocated resources. Calculating ROI on marketing spend requires careful consideration of various data ...
As data becomes central to decision making across sectors — from logistics and real estate to environmental monitoring and smart cities — geospatial content licensing has become a cornerstone of ...
LONDON--(BUSINESS WIRE)--Market mix modeling (MMM) is gaining popularity because of its ability to forecast future outcomes based on past performance and present trends. Marketing mix modeling ...
Predictive analytics enables you to develop mathematical models to help you better understand the variables driving success. Predictive analytics relies on formulas that compare past successes and ...
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