And when things get busy, one of the first things that teams let slip is the focus on the customer. When you are up against a deadline for content or a campaign, customer-centricity is easy ...

Marketing and brand management have undergone significant changes in the past decade, mainly driven by rapid advancements in ...

As markets grew, those customer-centric companies increased in value alongside the NASDAQ, S&P, and Dow Jones indices. But when markets fell, the Walker Index companies outperformed the ...

At GfK, we believe the secret to success is embracing a data-driven, customer-centric approach where customer value and the data that measures it go hand-in-hand. In times of uncertainty, it is even ...

insurers must transform their business verticals into an integrated value chain focused on customer segments. “To drive real ...