And when things get busy, one of the first things that teams let slip is the focus on the customer. When you are up against a deadline for content or a campaign, customer-centricity is easy ...

Marketing and brand management have undergone significant changes in the past decade, mainly driven by rapid advancements in ...

At GfK, we believe the secret to success is embracing a data-driven, customer-centric approach where customer value and the data that measures it go hand-in-hand. In times of uncertainty, it is even ...

insurers must transform their business verticals into an integrated value chain focused on customer segments. “To drive real ...