About the interviewee Melissa Fellner is a global consumer marketing director, respiratory biologics, at AstraZeneca. She has more than 20 years of US and global experience in the areas of ...

Measure the impact The goal of touch-point analysis is to drive customer value. Measuring the improvement in customer experience and understanding ... MarketingProfs is the largest marketing community ...

Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a ...

The customer experience platforms market is expected to grow at a tremendous pace in the coming years, with a projected CAGR ...

CMSWire’s State of Digital Customer Experience 2025 report unpacked: real ROI drivers behind AI, personalization and customer ...

Audience analysis is the assessment and identification ... customers cared more about the app's user interface and customer experience. Chanty used that customer feedback to refine its marketing ...

Here's how technology companies should use AI tools to build a better customer experience that can help drive revenue and ...

We look at how the customer experience is changing due to COVID ... “When an organisation looks at an HCP or customer, are they a marketing customer, a medical affairs customer, a sales customer?” ...

By projecting computer-based visuals into the real world, this technology could enhance the learning experience ... customer events, and personalizing campaigns. XR is the future of marketing ...

Among the common reasons why U.S. businesses adopted AI were customer service (61%), marketing analysis (60%), automating ... potential of AI for the digital experience is enormous, but our ...