Core Web Vitals don’t boost AI visibility — except when performance fails badly enough to hurt trust and engagement, this ...

The third and likely final core update of 2025, the December 2025 core update, is now rolling out and complete. It started on December 11, 2025 and was completed about 18 days and 2 hours later on ...

Early analysis of Google's December core update points to gains for specialized sites over generalists. News publishers saw heavy volatility across surfaces. Publications appear to have lost rankings ...

Answer Engine Optimization, known as AEO, is emerging as a core strategy for visibility in a search environment where ...