The final touch before someone makes a purchase is located at the bottom of the funnel. These channels are of the utmost importance because they allow you to build your strategy from the bottom up.

In the world of digital marketing, understanding how customers make their way through your sales funnel is crucial for improving your conversion rates and driving business growth. One of the most ...

We should take a wide-angle view and say that performance spans every stage of the funnel, top to bottom. Honestly, what's the point of a high conversion rate at the bottom if your audience is hitting ...

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

Full-funnel lead generation nurtures prospects from awareness to conversion using AI and omni-channel strategies. Intent Amplify™ boosts lead quality, shortens sales cycles, and maximizes ROI.