Do you have a framework in place for your content strategy? In other words, do you have your plan mapped out from A to Z? Have you answered all the most important questions necessary to building your ...

Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The good news is that all ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As marketers, we've all heard the phrase "content is king," and there's plenty of evidence ...

Ross Hunter is the Founder and President of Copylab, a marketing communications agency that specializes in the financial services industry. Content is not king. It’s a soldier suited in armor. It’s a ...