NEW YORK, July 1, 2019 /PRNewswire/ -- UM, the marketing and media agency network of IPG Mediabrands, today announced the global launch of Remix Culture, the first culturally-focused iteration of its ...
As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...
Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...
When shopping, do you go to a store in person, or do you order online? For most people, the latter option is becoming increasingly popular. Staying attuned to evolving consumer behavior is vital for ...
We all understand that there is tremendous value sitting within big data. We can debate whether or not it’s the new oil, but clearly, data scientists can tease out incredible behavior patterns from ...
Anne Jarry is director of marketing at Selligent Marketing Cloud. There is no doubt that, in the past year, changes to consumer behaviour have occurred faster and more extreme than ever before.
While there appears to be no end in sight to the tumult of the retail landscape, behavioral science reveals that much consumer behavior is actually durable and predictable. And while behavior is ...
NEW YORK, July 1, 2019 /PRNewswire/ -- UM, the marketing and media agency network of IPG Mediabrands, today announced the global launch of Remix Culture, the first culturally-focused iteration of its ...
Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...