The traditional approach to the pipeline (awareness ... have a Sales-ready opportunity worthy of sharing with Sales. Time is money, so in addition to measuring the time it has taken to move a contact ...

By implementing this four-phase approach to training, sales team leaders can ensure employees are always ready to deliver ...

The challenge, however, is that marketers package content with a bow and send it off to Sales as "done," whereas it needs to be part of the story-selling content ecosystem. A huge benefit of taking a ...