Lucky colors: the phrase sounds lighthearted, but the idea is ancient and profound. Every year-end, the same scene repeats ...

XPEL launches COLOR Paint Protection Film (PPF), an innovative way for owners to protect and personalize their vehicle. This Jeep Wrangler is protected in XPEL Yellow COLOR PPF. For decades, ...

Brand protection strategies can extend beyond the trademark rights in a name or logo used in connection with a product. For example, the color of a product or its packaging, or portions of a product ...

Economy-minded consumers who want protection from the sun's harmful ultraviolet rays -- but rather not pay premium prices for sun-protective clothing -- should think blue and red, rather than yellow.