Color vision evolved to support survival and social needs. Today, it influences how we think, feel, and navigate the world, ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

The group of volunteers had laser pulses shot into their eyes, enabling them to perceive a brand new blue-green color that ...

Color blindness affects about 1 in 12 males. It can hinder education for youth, but there are things that can help.

A new experiment into color vision has allowed a select group of human subjects to see a new color. Subjects describe the “unprecedented” color as a very saturated teal. Researchers are ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense ...

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These red, green and blue signals travel to the brain, where they’re combined into the full-color vision we experience. But these three cone types handle overlapping ranges of light: the light ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.